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When you're the East Coast's largest manufacturer
of decorative rubber stamps and craft kits, how do you take your
business to the next level? For Inkadinkado, the answer was a
new, premium line of stamps called Galerie Vernissage.
Inkadinkado makes rubber stamps for the craft market
in a huge variety of designs selling to a loyal but demanding
customer base. The company was using printed labels to decorate
the stamps' wooden blocks, but was growing frustrated with the
limitations of labels.
Labels have to be printed and inventoried. They're
expensive to handle and apply. And, especially difficult for Inkadinkado,
labels are tricky to use on wood. Labels simply wouldn't do for
the new product line.
Inkadinkado turned to AutoTran for a solution they'd
never tried: pad printing. AutoTran showed the stamp company how
they could get a durable, clean image on the wood blocks, with
the elegant look needed for the Galerie Vernissage line. An AutoTran
AT-135, set up precisely for handling the wood blocks, went into
operation in the beginning of 2002. The new product line was an
instant hit, and delivery rates skyrocketed so quickly that Inkadinkado
ordered a second AutoTran machine just six weeks later.
Inkadinkado Purchasing Manager Rich Febonio talks
about working with AutoTran's Doug Parker:
"Doug's a unique resource, because he's had
experience pad printing on wood in the past. That was a nice find.
His machines work. Easy to set up, easy to maintain, easy to work
with. Especially easy to train people on, which is a blessing.
He's been open to improvements and suggestions from us. We've
made thousands of stamps in less than four months, without a hitch."
AutoTran also supplies all of the ink, pads and plates to keep
the pad printing operation going nonstop.
The new stamp line gave Inkadinkado its busiest
quarter in the company's history. AutoTran pad printing equipment
matched the pace and helped make it possible.
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